SEO Software Secret to Using Images to Achieve Better Organic Rankings
When discussion takes place about how to achieve better organic website rankings on the major search engines, rarely will you hear anyone suggesting that your websites images are an opportunity to help you achieve this goal.
The reason for this is because search engines like Google, Yahoo & MSN experience the same problem as visually impaired users of your website and that is that they cannot recognise or “see” your images.
However there is a way (SEO Software) in which you can make the images that you have on your website work for you to increase your website ranking and drive traffic to your website.
What exactly is the ALT image attribute?
ALT image attributes are places in the HTML code of your website where you can enter the description of a text or graphic on that page. When you run your cursor over an image or graphic of a website, a panel of text will appear just below your cursor and this is the ALT image attribute at work.
The secret to increasing your websites relevancy for a particular search query and boost your website ranking is to optimize the ALT Attribute for each image or graphic on your site because although search engines cannot index any images or graphics from your site, they CAN index the test in your ALT image attribute which can therefore contribute to your websites relevancy for a particular search query.
How to best optimize the ALT image attribute.
You will want the text to include one or two keywords which you are targeting a high ranking for on that particular page. Do not stuff the text with all of your keywords as this could trigger the search engines to recognize this text as SPAM and you may even cause a drop in rankings rather and a boost.
You also want to remember that your website must be user friendly so creating a long caption of keywords does nothing in terms of telling the reader what the image is all about and it also does nothing to help those of your readers who are visually impaired and use text-voice software to read the caption.
Let’s take for example a fictional florist who is targeting the keyword “wedding bouquets”. They have an image of a bouquet on their web page. A good text caption for this image would be:
“One of our spring wedding bouquets”
This incorporates the keyword and accurately describes the image together.
These days certain keywords for different industries are highly competitive and in an arena such as that you should not loose any opportunity to help your site rank well for certain keywords and this includes not neglecting your images. So use the information above to rank better for your keywords and drive more targeted traffic to your website today!
Small branded glasses retailer
