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Ford Social Media Marketing Examples


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Shown below are just a small fraction of the many Social Media Marketing "Home Runs" that Ford Motor Company has achieved over the past two years…

This extensive and well funded commitment to Social Media Marketing has been a cornerstone of Ford’s overall marketing strategy for the past two years and is yet another example of what one of the the best management teams in the auto industry is doing to make the most out of their marketing budgets.

One of the greatest resources ever supplied to car dealers by any company for any marketing purposes is the SMPR and content bank available to Ford dealers at the acclaimed Ford.DigitalSnippets.com where dealers can leverage high-dollar Ford created assets in their social media marketing campaigns… Here the list of examples:

FORD ENGAGES CUSTOMERS IN “WHAT’S NEXT,” TAKING COMPANY’S OPEN …
Apr 13, 2010 … Ford is turning to the social Web as an innovative way of generating new vehicle feature ideas customers really want and value.” …
media.ford.com/article_display.cfm?article_id=32402

2011 FORD FIESTA: ‘IT’S A PRETTY BIG DEAL’ | Ford Motor Company …
May 17, 2010 … The same type of out-of-the-box thinking that led to the groundbreaking Fiesta Movement social media initiative is reflected in a new ad …
media.ford.com/article_display.cfm?article_id=32673

NEW BREED OF MUSTANG SPOTLIGHTED IN 2011 CAMPAIGN | Ford…
May 3, 2010 … Ford showcases the new 2011 Ford Mustang V-6 through extensive digital advertising and social media, television commercials and print ads …
media.ford.com/article_display.cfm?article_id=32564

TJ GIULI: HELPING FORD HARNESS THE POWER AND POSSIBILITIES…
May 12, 2010… and then gave the students the freedom to harness the power of socialnetworks in the cloud to develop their own personalized app. …
media.ford.com/article_display.cfm?article_id=32642

FORD REVEALS BIGGEST, MOST EXPERIENTIAL DISPLAY AT 2010…
Jan 8, 2010 … Also for the first time ever at NAIAS, Ford executives from around the world will host a social media press conference on Jan. …
media.ford.com/article_display.cfm?article_id=31764

K. VENKATESH PRASAD: A FORD TECHNICAL LEADER AND THE…
May 12, 2010 … "SYNC is helping Ford redefine the automotive user experience," says Prasad, "and social networking is redefining how many of our future car …
media.ford.com/article_display.cfm?article_id=32643

Faces of Ford | Ford Motor Company Newsroom
Brand Manager, A Ray Romano look-alike, this marketing manager is passionate about social media. He has 1500 followers on Twitter. …
media.ford.com/mini_sites/10031/FordFaces/

FORD ANNOUNCED AS 2010 BRAND OF THE YEAR BY SOCIETY…
We are integrating social media into our marketing and communications … In addition to having a daily presence on social networks, Ford is noted for the …
media.ford.com/article_display.cfm?article_id=31238

BLUE OVAL ON A GREEN STREAK: FORD DETAILS PROGRESS ON…
Jun 15, 2010 … The report reaffirms Ford’s strong commitment to its sustainability strategy to support positive social change and reduce the environmental …
media.ford.com/article_display.cfm?article_id=32802

A LEADER IN CORPORATE SOCIAL RESPONSIBILITY | Ford Motor Company …
Ford has been rated among the top 25 companies in the world in corporate socialresponsibility reporting by “Tomorrow’s Value: The Global Reporters. …
media.ford.com/article_display.cfm?article_id=24900

FORD MOTOR COMPANY RECOGNIZED AS ONE OF THE WORLD’S MOST ETHICAL …
Mar 22, 2010 … The results are based on an extensive review of companies’ socialresponsibility efforts, corporate governance and business practices. …
media.ford.com/article_display.cfm?article_id=32236

Fiesta-Tag Search | Ford Motor Company Newsroom
After all, it had a starring role in the Fiesta Movement, a marketing platform that lives in thesocial media space. Its newest role will be on the new …
media.ford.com/tagsearch.cfm?tag_id=111

FORD AND U-M USE SOCIALLY CONNECTED ROAD TRIP TO DEBUT CAR AS NEXT …
May 12, 2010 … Ford’s American Journey 2.0 research project concludes with first-ever socialmedia-connected road trip from Ann Arbor, Mich., to Maker …
media.ford.com/article_display.cfm?article_id=32623

SIX STUDENTS, THREE MONTHS, 100000 APPS: FORD EMBRACES…
“The explosive growth in apps comes from community-created development, software geeks chatting about code on social media sites, open collaboration. …
media.ford.com/article_display.cfm?article_id=31701

INTRODUCING FIESTA MOVEMENT CHAPTER 2 AGENTS | Ford Motor…
Mar 1, 2010 … Monica is an art director who is extremely involved in social media and …Creative, specializing in advertising, social media and design, …
media.ford.com/article_display.cfm?article_id=32136

FORD SUPPORTS BLACK MUSTANG CLUB’S WISH TO PRINT CALENDARS WITH…
In fact, Ford is contributing to these types of enthusiast programs in forums, blogs and othersocial media platforms through our Social Media Press …
media.ford.com/article_display.cfm?article_id=27542

THE BEST OF FIESTA MOVEMENT: AGENT HIGHLIGHTS FROM SIX…
As part of the Fiesta Movement social media initiative, … They then go on to relate their experiences through a variety of social media sites. …
media.ford.com/article_display.cfm?article_id=31500

2011 Ford Fiesta-Tag Search | Ford Motor Company Newsroom
The same type of out-of-the-box thinking that led to the groundbreaking Fiesta Movementsocial media initiative is reflected in a new ad campaign to launch …
media.ford.com/tagsearch.cfm?tag_id=446

NEW SET OF AGENTS TEAM UP TO BRING FORD FIESTA LOCAL WITH…
DEARBORN, Mich., March 1, 2010 – Ford’s Fiesta Movement, a social media initiative designed to create excitement about the new Fiesta, put the new small car …
media.ford.com/article_display.cfm?article_id=32137

FORD FIESTA, KEY TALENT OF NEW POST-REALITY ENTERTAINMENT…
Feb 15, 2010 … Fiesta’s involvement with “If I Can Dream” builds on the success of the Fiesta Movement, a social media initiative that generated more than …
media.ford.com/article_display.cfm?article_id=32060

FORD BECOMES THE FIRST AUTOMAKER TO JOIN CDP WATER DISCLOSURE…
Apr 7, 2010 … “Water scarcity is quickly becoming a critical global issue with significantsocial and environmental implications and all of us need to be …
media.ford.com/article_display.cfm?article_id=32323

FORD LOOKING FOR 2010 FUSION OWNERS FOR UNIQUE CONSUMER…
Oct 21, 2009 … Research shows that social media sites are increasingly one of the …Another example of Ford’s groundbreaking social media outreach is its …
media.ford.com/article_display.cfm?article_id=31239

FIESTA MOVEMENT TEAM DONATES CAR TO FOOD KITCHEN AS SOCIALMEDIA …
Jul 6, 2010 … And when the book was closed on the last mission in Ford’s social media adventure, it was a team from Houston that emerged as winners of …
media.ford.com/article_display.cfm?article_id=32924 ;

FORD, UNIVERSITY OF MICHIGAN REVEAL STUDENTS’ VISION…
May 4, 2010 … The course, initiated by Ford Research & Advanced Engineering, prototypedsocial networking and transportation apps as part of a larger Ford …
media.ford.com/article_display.cfm?article_id=32572

SAM DE LA GARZA: AN ADVOCATE OF SOCIAL MEDIA TO FIESTA…
The program that initially put European-spec Fiestas in the hands of 100 of the most socially vibrant people online includes extensive use of social media …
media.ford.com/article_display.cfm?article_id=31466

CHANTEL LENARD: BUILDING FORD FIESTA AWARENESS SOCIAL…
Chantel Lenard is group marketing manager for global small and midsize cars, leading the launch of the new Ford Fiesta using an innovative social media …
media.ford.com/article_display.cfm?article_id=32425

FIESTA MOVEMENT AGENTS BRING LOCAL BANDS TO STARDOM; MISSION ONE A …
May 3, 2010… Fiesta Movement’s first mission, "Fiesta Marks the Spot," created tons of buzz on social media channels about the murals the agent teams …
media.ford.com/article_display.cfm?article_id=32567

THE FORD FOCUS « Buy Reductil Online Cheap – Reliable Online DrugStore
Jan 23, 2008 … FORD VEHICLES · Ford Cars · Ford Crossovers · Ford SUVs · Ford Trucks · Lincoln. Ford’s Social Media Press Release (SMPR) …
media.ford.com/products/focus08/index.html

FIESTA ‘AGENTS’ ARE HEAVY HITTERS IN SOCIAL MEDIA | Ford Motor …
Agents will bring along millions of consumers on their “missions” each month by creating content about the experiences for their social networks. …
media.ford.com/article_display.cfm?article_id=30158

ALLURE OF SOCIAL MEDIA HELPS FORD REACH NEW CUSTOMERS…
Jul 8, 2009 … Now he has his own social network, www.green-house.tv, geared toward people just like him interested in living a greener, do-it-yourself …
media.ford.com/article_display.cfm?article_id=30634

FORD USES SOCIAL NETWORKING TO MARKET FIESTA AWARENESS
Oct 1, 2009 … Social networking sites allow Ford to meet consumers it might not connect with through traditional advertising, making it easier to open …
media.ford.com/article_display.cfm?article_id=31117

[PDF]
Fiesta MoveMent KicKs oFF – FIESTA MOVEMENT KICKS OFF “We …
File Format: PDF/Adobe Acrobat – Quick View
These consumers, which will total 70 million drivers by 2010, use social media … 77 percent use Facebook, MySpace or other social networking sites and 28 …
media.ford.com/images/10031/2010_Ford_Fiesta2.pdf

FORD FIESTA MOVEMENT AGENTS GIVE BACK, SURPASS 800000 MILES DURING …
Sep 16, 2009 … Ford Fiesta Movement August missions had agents taking part in socialactivism by collecting books for troops overseas, organizing a blood …
media.ford.com/article_display.cfm?article_id=31012

Fiesta Movement-Tag Search | Ford Motor Company Newsroom
Ford’s Fiesta Movement, a social media initiative designed to create … If you thought Fiesta Movement agents rocked the social media world this past six …
media.ford.com/tagsearch.cfm?tag_id=222

FORD TARGETS 100 SOCIALLY-NETWORKED MILLENNIALS FOR FIRST DRIVE OF …
Feb 20, 2009 … “These 100 socially-vibrant Fiesta Movement ‘Agents’ will then relate their driving experiences through social media sites such as Facebook, …
media.ford.com/article_display.cfm?article_id=29911

FORD NAMES 100 FIESTA MOVEMENT ‘AGENTS’ TO HIT ROAD…
Apr 7, 2009 … They’re technologically adept, socially outgoing and more than happy to share their opinions on all sorts of topics through social media …
media.ford.com/article_display.cfm?article_id=30156

‘FUSION + HYBRID’ FACEBOOK FRIENDS FLOCK TO ‘YOU SPEAK GREEN’ APP…
Sep 9, 2009 … Ford has expanded its presence on the popular social networking site …Social media sites such as Facebook, Twitter and YouTube are more …
media.ford.com/article_display.cfm?article_id=30942

FORD BUILDS ON SUCCESS OF FIESTA MOVEMENT CHPTR TWO …
2, 2009 – If you thought Fiesta Movement agents rocked the social media world this past six months, just wait until the second chapter when 20 new agent …
media.ford.com/article_display.cfm?article_id=31510

FIESTA MOVEMENT AGENT #06 PROFILE: ALISON HAISLIP…
Then she tells the social media world about her adventures, … Alison became involved withsocial media after getting her job at G4 television station, …
media.ford.com/article_display.cfm?article_id=30469

[PDF]
FORD BEGINS ‘FIESTA MOVEMENT’ FOR CONSUMERS TO EXPERIENCE, TEST …
File Format: PDF/Adobe Acrobat – Quick View
their experiences through social media sites such as Facebook, … “By focusing on socialnetworks, the Fiesta Movement embraces a fundamental shift in the …
media.ford.com/images/10031/2010_Ford_Fiesta.pdf

NEW FORD FIESTA AGENTS’ MISSIONS GO HIGH TECH | Ford…
As part of the social media initiative, 100 young trendsetters will test drive and live with a European-spec Fiesta for six months, traveling as agents on …
media.ford.com/article_display.cfm?article_id=30432

FIESTA AGENTS LEND A HAND FOR AUGUST MISSIONS | Ford…
Fiesta Movement agents are giving back and volunteering their time for August missions, with actor Mario Lopez kicking off this month of social activism …
media.ford.com/article_display.cfm?article_id=30816

FIESTA MOVEMENT AWARDS CEREMONY RECOGNIZES TERRIFIC MISSION VIDEOS …
Dec 2, 2009 … Best Social Activism Mission Agent Hugh’s video, "To Moms, With Love," won this … As part of the Fiesta Movement social media initiative, …
media.ford.com/article_display.cfm?article_id=31437

FIESTA MOVEMENT AGENT #89 PROFILES: THOMAS KNOLL AND WHIT SCOTT…
Sep 30, 2009 … As part of an innovative social media initiative, … Whit first became passionate about social media during a trip around the world where …
media.ford.com/article_display.cfm?article_id=31112

FIESTA MOVEMENT AGENT #41 PROFILE: HILARY MCHONE | Ford…
As part of an innovative social media initiative, 100 young trendsetters will test … Using hersocial media network, Hilary will find people to stay with, …
media.ford.com/article_display.cfm?article_id=30592

Fiesta-Tag Search | Ford Motor Company Newsroom
In fact, through their missions, the agents showed off a side to themselves not yet captured in the social media world, helping out local charities and …
media.ford.com/tagsearch.cfm?tag_id=111&start_row=11

SOUNDBITES: 2011 FORD FIESTA | Ford Motor Company Newsroom
Over 100 Fiesta Agents have driven this car and expressed their impressions via social media technology since early last summer. It’s called The Fiesta …
media.ford.com/article_display.cfm?article_id=31508

K. VENKATESH PRASAD: THE SYNC SQUAD | Ford Newsroom
Oct 28, 2009 … “SYNC is helping Ford redefine the automotive user experience,” said Prasad, “and social networking is redefining how many of our future car …
media.ford.com/article_display.cfm?article_id=31396

FIESTA MOVEMENT AGENT #56 PROFILE: JONATHAN NAFARRETE | Ford Motor…
As part of an innovative social media initiative, 100 young trendsetters will test drive and live with a European-spec Fiesta for six months, traveling as …
media.ford.com/article_display.cfm?article_id=30739

FIESTA MOVEMENT AGENT #79 PROFILE: RIGEL CELESTE | Ford
A professional blogger, Rigel Celeste is well-established in the world of social media. She is passionate about art and photography and features both in her …
media.ford.com/article_display.cfm?article_id=30738

FIESTA MOVEMENT AGENT #90 PROFILE: TIM CHANTARANGSU
Sep 30, 2009 … As part of an innovative social media initiative, 100 young trendsetters are test driving and living with a Euro-spec Fiesta for six months, …
media.ford.com/article_display.cfm?article_id=31113

FORD’S FACEBOOK APPLICATIONS ENGAGE NEW DRIVERS, REWARD TECH-SAVVY …
Jul 30, 2008 … They have considerable influence in the marketplace, because they are early adopters of technology and new media including social networking …
media.ford.com/article_display.cfm?article_id=28732

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LINCOLN OVERVIEW THE NEW 2011 FORD FIESTA Ford’s Electrification Strategy FACES OF FORD
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Ford Consumer Tips & Trends FIESTA MOVEMENT CHAPTER 2 THE NEW 2011 MUSTANG The New Ford Focus
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THE NEW 2011 LINCOLN MKX The New 2011 Ford F-Series Super Duty THE NEW 2011 FORD EDGE 2011 Ford Transit Connect Electric & Taxi
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MyFord/SYNC Technologies The New 2010 Taurus / Taurus SHO Technology Fact Sheets eNews
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The Ford Story Web Site

General Grants Saloon: iPhone Camera 009


Image by Vincent J. Brown
I went to Grants Bar last night with two friends. However, their service was unacceptable to the point where I almost regretted not going to Red Lobster instead. From the time we entered to when we left, my friends and I were scrutinized by the server and bartender. They were rude and were very short with us and I could tell they were talking about us by their body language. We ended up not leaving a tip because their service was so pitiful. Our order and food was mishandled, they became rude after we returned the wrong salad.

I suggest going to Grants Bar on Grant Avenue in the north-east on Mondays when they have more cordial bartenders and cooks on the line.

As you can see in the picture though, there were some girls that got up on tables and danced. It was also Karaoke night.

Photo taken with Apple iPhone. Adjusted contrast and sharpened in Adobe Photoshop CS3

AffiliateStartingLine.com Featured Videos – YouTube Marketing – Featured Videos category- What is it and how do you get into it? This video explains what it is and who gets in. Claude Pelanne My Links affiliatestartingline.com http tinyurl.com

Promoting a Film Festival for the Long Tail: a Digital Marketing Case Study

Since the birth of the moving picture, film has played an important role in the way people experience culture worldwide. This is apparent at the 400 film festivals which take place around the globe each year. These events give talented artists a venue to promote their work in front of a qualified, interested audience.

Like any dynamic art form, film is forever changing. New digital media have placed unknown independent artists on the same playing field as their more established, commercially-backed counterparts. Moreover, as access to cyberspace has become more universal, reaching the right audience has never been so easy.

Why is this? Because of “The Long Tail.” Originally an abstract concept introduced in a WIRED Magazine article from 2006, The Long Tail is now a mantra of digital marketing. Applied to marketing in film, the pre-Long Tail mentality was to conceptualize an artistic work with a specific target in mind, and then develop it to invite as big an audience as possible. Marketers would then direct their resources toward the audience within distribution range.

The goal was to make the next big summer blockbuster. But according to Chris Anderson, the author of the article, “hit-driven economics is a creation of an age without enough room to carry everything for everybody.” In other words, a new day has come.

In a post-Long Tail awakened world, we’ve found that most people’s taste in film goes beyond just mainstream appeal. With the recent onset of a limitless distribution range, the audience dynamic is changing. An American producer whose film deals with even the most esoteric subject matter now has its niche audience at arm’s length. Using the right digital marketing tactics, the filmmaker can draw those people in without burning through resources they way they might have during the pre-Long Tail era.

Filmmakers, now freed from the shackles of heavy distribution burdens, can finally create that masterpiece that was once deemed implausible. And with a continued stream of artists looking for exposure, the film festival industry now has the scale to reach far and wide…and find willing consumers around every corner. This is why, according to Anderson, the “cultural benefit of all of this is much more diversity, reversing the blanding effects of a century of distribution scarcity and ending the tyranny of the hit.”

Step-by-step: How to market a film festival to a Long Tail audience.

1) Create a home for your festival on the net.

Give your contestants a platform on which they can share a trailer of the film they plan to promote at your festival. Allow visitors to vote on the trailers, with a thumbs-up/thumbs-down or one-to-five-stars approach. This allows the best ones to rise to the top, creating a channel of the highest quality content, which can be used to draw in a large audience. This widens the timeline for audience engagement, and gives you a vehicle to convey supporting messages related to the festival itself.

You want a website where entrants can upload a trailer with minimal technical know-how. The easiest way to do this is to use YouTube as the host. Users worldwide simply create their own profile and/or channel on YouTube, submit their content, and then provide your site with a URL or embed code to the video. Each trailer then has its own landing page on your festival’s site, and should be accompanied by “Send To A Friend” and “Download To Your iPod” links, along with submission links for social bookmarking sites like Del.icio.us.

(Note – It is important to limit the length of the trailer (two minutes would be a good round number), and make sure that the actual length of the YouTube video is clearly visible on your site. If a video requires a time commitment, a lot of people will click away without even looking.)

Make sure your site is scalable, in the event that you receive ten times the traffic you expected. Even if you are focused on quality content, be prepared for massive quantity as well. Your web developer needs to make you very confident that your site won’t buckle under pressure.

You’ll also want to add search capability (this is easy with Google Custom Search) do some user testing, or consult a usability expert on making your festival’s website as navigable as possible. Invest in good analytics software to follow trends in visits,

pageviews, referrals, keyword-driven traffic, and so on.

2) Give your festival a personality.

If your festival has a theme, make it very evident. Brand it consistently, from the copy writing to the graphic design to the outbound marketing communications. Everything must boil down to the seminal concept of what your festival is about. If it’s abstract, e.g. “good independent film,” that’s fine as long as you remain consistent.

Offer an incentive. Partner with local organizations in the host city, e.g. the Chamber of Commerce or a local Arts Council. Find a major event taking place which could benefit from a partnership; your contestants’ work might be a major asset to their program. The grand prize, apart from whatever you already decide to offer the winner(s), is the visibility of being associated with these organizations…and thus get in front of a large audience.

3) Define your stakeholders.

Your directors and producers are the ones supplying quality content–the lifeblood of your site and your best promotional asset leading up to the festival.

Your visitors are your primary source of feedback. Leverage their opinions wisely and you’ll find many ways to bring them back to your site, and to your festival–along with their friends.

The general public is the 6 billion people living on this planet. Some don’t have computers. Some don’t like film. But in line with The Long Tail concept, reaching just about everybody else is relatively easy…and the enthusiasts will come out of the woodwork.

Keep these people satisfied at every stage of your campaign, and your marketing engine will keep things moving with minimal intervention on your part.

4) Establish measurable goals.

How many directors do you think you could get to sign up? How many people would you like to visit the site and vote on trailers? How many views do you think a trailer of an eventual award-winner ought to receive? Arrive at a low, medium and high estimate, with a timeline of projections, and constantly measure your progress.

5) Leverage digital media channels to the fullest.

Social Networking. With a little bit of research, you can find the right social networking sites to target for your campaign. To leverage Long Tail potential to the fullest, use a network like Facebook or Myspace to co-brand content and engage new groups of people.

Facebook – Create a Facebook profile for each member of the organizing committee, and use this to administrate a dedicated Facebook Group. Have your developer create a Facebook application allowing artists to embed their trailer in their profile, with a module to solicit ratings on films. For viewers, the application should offer “on-demand” rankings of all trailers posted (across the entire Facebook network) to encourage healthy competition. It is also helpful to add calendar integration for notification of important dates in your mini-feed, and of course links back to the festival website and blog. If your festival features content from around the world, why not add a real-time updating

world map showing geographical location of all participating artists?

Myspace – On this network, you’re faced with a tradeoff. This is still the best place for artists (and art lovers) to nurture their passion. However, it may also be harder for you to cut through the spam and build a meaningful campaign. Compared to Facebook, spend far less time administrating the Myspace profile. It should simply be a “content dump” with regularly rotating trailers and blog content.

If you have a lot of manpower at your disposal, also consider a targeted approach to some of the industry-specific sites such as Flixster, MatrixMovies and Revver.

Search engines. Getting your festival to appear prominently in search engines requires an orientation toward dynamic content and inbound links. Start a festival blog in which organizers can collaborate to upload content on a daily basis. This will push a variety of relevant keywords out into cyberspace, tied to your website to bring people back for more.

For added juice, open the blog up to the general public — if the public is properly engaged, the volume of content will grow at a furious pace, along with the number of inbound links to your site. With a little creativity, you won’t have trouble coming up with original content: event news, featured films, press mentions, staff picks, etc. Make sure all blog content is accompanied by chicklets (links for easy posting) to popular social media sites, to increase the number of viral touch points.

If particular video content speaks to a particular audience, weed out the leaders of each category and make them aware of what you’re doing. Use Technorati to find the most prominent bloggers in these categories, and approach them personally and individually, offering them your content and/or reciprocal links.

Find every event site related to film, digital media, arts & culture, as well as the city where your event will be hosted. Create a reference sheet containing your event’s title, a short description, a long list of comma-separated tags, a shorter version of the same list, and other pertinent information which will need to be standardized across all submissions. Put on a pot of coffee and hammer away.

It would also help to hire a search engine optimization (SEO) consultant to handle the keyword strategy and tactical implementation. This will make your pages friendly to the spiders sent out by Google, Yahoo! and the like.

Email Communications. Decide your strategy from the very beginning: do you force everyone (directors and audience) to register, thereby creating a nice long distribution list? Or do you scale back the mandatory registration, requiring registration only to post content? You can also find a middle ground, offering certain incentives for opt-in (such as winning a pair of free all-access passes to the festival). The registration module will allow you to also collect additional demographic information (city/state, age, gender, etc.) but if you go this route, make sure you have given some thought to your privacy policy.

Sponsorship. This will vary based on your resources and network. If you have advertisers on board for a lot of money, your marketing communications will give you a variety of venues to feature them (website banners, emails, plus your entire arsenal of offline marketing assets). If you have no major sponsors but still want to explore advertising revenue, you can always use a program like Google AdSense for a very customizable on-page sponsored link campaign.

Downtime. After your festival, you’ll be faced with a decision: do we want to do this again next year? You may not be ready to decide right away, but there’s plenty you can do to capitalize on the momentum of your event, to keep marketing your concept.

Ongoing global link sharing campaign with partners of various categories
Blog coverage of other major film festivals
In-depth profiles of festival award-winners
Discovery of worthy short films not originally submitted to the festival site
Film industry interviews (available as podcasts)

Conclusion

Once all these elements of your digital marketing campaign are off the ground, the last thing to do is convey your scope to your artists. You’re in the festival business, which in 2008 means you’re hardly concerned with the manufacturing and distribution concerns of the filmmakers. But this talented constituency is still waking up to the opportunities of the Long Tail economy.

If you have the numbers, give your artists a pat on the back by showing them the geographic reach of your festival. Repackage the most compelling feedback on submitted videos into a rotating “ticker” in the banner of your website. Do whatever you can to give these filmmakers–the authors of content without which you’d be in business–an extra incentive to keep going.

In a world in which, as Anderson says, “popularity no longer has a monopoly on profitability,” we’ll all be better off because of it.

YouTube for Business: Online Video Marketing for Any Business (2nd Edition) (Que Biz-Tech)

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YouTube’s 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential of YouTube to promote your business and sell your products or services?

 

YouTube marketing is easy enough that any business can do it. All you need is some low-cost video equipment—and a winning strategy. After you figure out the right type of videos to produce, you can use YouTube to attract new customers and better service existing ones.

 

That’s where this book comes in. The valuable information and advice in YouTube for Business help you make YouTube part of your online marketing plan, improve brand awareness, and drive traffic to your company’s website—without breaking your marketing budget.

 

In this updated second edition of YouTube for Business, you learn how to

• Develop a YouTube marketing strategy

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Video Marketing Is Free Advertising

Video marketing is a breakthrough in free advertising. The second largest search engine is Youtube after Google and gets easily over a million viewers a day. It’s clear to see why video marketing is an effective and simple tool for advertising. The best part is it’s free, that’s right. 
There are a few different ways to create your videos. You can use Powerpoint that has many different designs and tools to make your video look the way you want. Adobe Flash and Indesign also create very unique videos but can also be a little overwhelming with all the options and tools offered. If you have a photo editing software it can be very fast and easy to create a slideshow. These software programs can assist you in making any kind of videos you want for promotion from fun to professional. 
Your videos can be slides of photos either royalty free pictures from the internet or ones that  you have taken yourself. They can also be slides of just a plain background with text. Another way to create a video is to record yourself. You can use a digital camera, a digital video recorder or a webcam. If you plan on using this option it’s probably a good idea to invest in some video editing software. Youtube does have a great video editing tool if you don’t want to spend the money. They allow you to upload several videos and piece them together into another video. You can also add audio and music to any of your videos.
When figuring out the content for your video you want to make sure it makes sense with what you are promoting. It’s very important that you use keywords or tags. I recommend using the Google Adwords Keyword Tool to do some keyword research on what you are promoting and use those in your tags so people can find your videos easier. This will also help with search engine ranking.
After you have created your video you want to upload it onto as many sites as possible. You cannot upload the same video to the same site more than once. There are many places to share your video including your own website, blog, landing pages, sales pages and video sharing sites like youtube, metacafe and lots more. Remember that millions of people could see your video so think about what kind of reputation you want and the message you are conveying.
Video marketing is simple, free and can be fun as well.

 

 

Videocasting The Next Wave In Online Marketing, Internet Advertising

Video and video casting as an integral part of a company’s online marketing and Internet advertizing efforts is growing in importance. There is a surge of interest and interactive participation surrounding videocasting and videostreaming, focusing particularly around the meteoric rise and importance of YouTube as an online platform. Meanwhile, the amount of time consumers – particularly the tech-savvy consumers that are a prime target for online marketers – spend in front of traditional media like TV and film is declining.

Leading pollster, Ipsos-MediaCT, reports that the percentage of time active Internet users – i.e., those who have ever downloaded a video from the internet – spent watching video on TV continued to decline, dropping from 75% in February 2007 to 70% in February 2008. This is a small, yet highly significant drop, when one considers that “about half of all Internet users aged 12 and up have streamed a video file online in the past 30 days,” according to Ipsos’ research.

According to Ipsos MediaCT’s Director Adam Wright, “The growing sophistication of home PCs, as well as the ubiquity of high-speed Internet connections in the home and outside, really facilitated the experimentation process with the digital video medium, and subsequently caused many to adopt the PC as a channel they rely on for video entertainment.”

It seems that what may have initially been seen as a trickle will yet turn into a flood, as on the videostreaming front Google recently moved to allow longer videocasts on YouTube, one of the search engine giant’s crown jewels. Industry analyst and tracker, the Silicon Industry Insider, reports that Google recently invited its “content partners” (primarily independent filmmakers) to upload videos of up to 1 gigabyte in length to YouTube, blowing the doors off the site’s esrstwhile restrictions on video size, which hovered at 10 minutes. (A gigabyte of video is about the length of a standard feature film at normal resolution.)

Google CEO, Eric Schmidt made it clear, earlier this year, that one of Google’s top priorities for 2008 was to monetize YouTube, an asset Google paid .65 billion to acquire in 2005. More and more it looks like one tact that Google is exploring to do this is to allow uploading of longer videos (i.e., videos that look more like traditional media). The thinking seems to be that longer video clips will allow sponsors to attach more or greater lengths of advertising, than the 5 to 10 second ad clips that are featured on some of YouTube’s shorter videos right now.

What is clear, given the Ipsos MediaCT numbers is that there is a groundswell of demand for video content amongst consumers. And that groudswell is rising. The online marketing and advertising industry has already made note of this. Turn to Google’s search results page and the growing predominance of videoclips and YouTube pages in the search results is self-evident.

This is not to disparage Google or to suggest that as the owner of YouTube there is a bias towards YouTube in Google’s search results. Quite the contrary, the rising importance of videocasts across all the search engines mirrors what consumers are demanding. The “Don’t Be Evil” folks at Google were simply prescient in 2005, and were confidently aware that videocasting and videostreaming would be the next Internet wave. It seems that they have finally caught that wave in 2008 and are beginning to enjoy the ride. Forbes magazine is estimating that YouTube will bring in revenue of 0 million for Google in 2008, and 0 million.

Those engaged in online marketing and Internet marketing who have not yet fully embraced the potentials and opportunities of videocasting, are like surfers who have paddled out and are waiting in the surf line. We can see that the waves are breaking and we can also see that they can and are being surfed. So now is the time to catch that wave and begin to explore how online videocasting can be used successfully as an online marketing tool.

YouTube and Video Marketing: An Hour a Day

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A complete, task-based guide to developing, implementing, and tracking a video marketing strategy

Online video marketing is crucial in today’s marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization.

If you’re a marketer, advertising professional, consultant, or small business owner, here’s a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You’ll find extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis.

• Written in the popular “Hour a Day” format, which breaks intimidating topics down to easily approachable tasks
• Covers previously undocumented optimization strategies, distribution techniques, community promotion tactics, and more
• Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization
• Examines effective promotional tactics, how to optimize video for YouTube and search engine visibility, and metrics and analytics
• Includes case studies, additional resources, a glossary, information about creating and editing video, step-by-step guides, and valuable tutorials

YouTube and Video Marketing: An Hour A Day gives you the tools to give your clients or your organization a visible, vital marketing presence online.

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How to Make Money with YouTube video marketing

There is both a right way and a wrong way to make money with YouTube. Video marketing with YouTube can actually be a very effective way in which to get your product’s message or your business opportunity out there for millions of people to see. However, in order for your business video marketing to work, you must do it correctly.

 

While there are a lot of people think that the best way in which to go about YouTube marketing is to get as many articles as possible posted on this site or to purchase video views from web sites, this is not going to bring in the sales. These things are going to do a lot to help you make look more popular but they are not going to help increase your sales since these views are not real. In order to actually be able to make money with YouTube you are going to need to work within YouTube’s TOS (Terms of Service) so that you are not caught and banned from doing any YouTube video marketing at all. Of course, you don’t want this to happen to you since you will lose your credibility and respect as an Internet marketer.

How to Make Money with YouTube

 

There is both a right way and a wrong way to make money with YouTube. Video marketing with YouTube can actually be a very effective way in which to get your product’s message or your business opportunity out there for millions of people to see. However, in order for your business video marketing to work, you must do it correctly.

 

While there are a lot of people think that the best way in which to go about YouTube marketing is to get as many articles as possible posted on this site or to purchase video views from web sites, this is not going to bring in the sales. These things are going to do a lot to help you make look more popular but they are not going to help increase your sales since these views are not real. In order to actually be able to make money with YouTube you are going to need to work within YouTube’s TOS (Terms of Service) so that you are not caught and banned from doing any YouTube video marketing at all. Of course, you don’t want this to happen to you since you will lose your credibility and respect as an Internet marketer.

 

Can You Legally Steal Traffic From YouTube?

 

Now that you know the wrong way in which to do your web video marketing on YouTube, you may be wondering what the right way is.

 

The best way in which to do online video marketing with YouTube is to work on getting channel views instead of direct video views. This is better because this will allow you to advertise your income opportunity or product on your channel and thus pull in live links to your web site via this web page. Herein lies a very effective way in which you can make money with YouTube. Of course, this means that you will need to personalize this page in order to gain people’s trust and encourage them to do more business with you.

 

In order for this form of viral video marketing to work, you must think of your YouTube channel as your own personal web site. You need to view this as a place where you can present your marketing message to everyone for free. With this in mind, your goal should be to use this page in order to generate leads and traffic to your main web site where all of the information about your products or business opportunities can actually be found. If done correctly, this can be a very effective way in which make money with YouTube.

 

Now that you know the wrong way in which to do your web video marketing on YouTube, you may be wondering what the right way is.

Can You Legally Steal Traffic From YouTube?

 

The best way in which to do online video marketing with YouTube is to work on getting channel views instead of direct video views. This is better because this will allow you to advertise your income opportunity or product on your channel and thus pull in live links to your web site via this web page. Herein lies a very effective way in which you can make money with YouTube. Of course, this means that you will need to personalize this page in order to gain people’s trust and encourage them to do more business with you.

 

In order for this form of viral video marketing to work, you must think of your YouTube channel as your own personal web site. You need to view this as a place where you can present your marketing message to everyone for free. With this in mind, your goal should be to use this page in order to generate leads and traffic to your main web site where all of the information about your products or business opportunities can actually be found. If done correctly, this can be a very effective way in which make money with YouTube.

Raven Internet Marketing Tools Adds YouTube monitoring to its software
Raven Internet Marketing Tools creates a YouTube Monitor to track metrics for multiple YouTube accounts. Google Analytics integration and quick PDF reporting make the YouTube Monitor even more useful for those managing Internet marketing campaigns. (PRWeb December 08, 2010) Read the full story at http://www.prweb.com/releases/raven-internet-marketing/youtube-monitoring/prweb8019504 …
Read more on PRWeb

Top 10 Viral Videos of 2010
Filed under: The Rundown You know you’ve got a gem when your video takes over YouTube and becomes fodder for the blogosphere. It’s not easy to do, but the following videos were so viral that you won’t be able to seal your 2010 time capsule without mentioning Antoine Dodson’s spicy ‘Hide yo’ kids, hide yo’ wife’ warning. 10. Rapping Weatherman Texas meteorologist Nick Kosir took a page out of the …
Read more on The Boombox

Why icons are important to achieve the popularity in software marketing?

In the computing practice, icons are the images or pictographic presentation of the different options or services. That means these images or icons are used instead of written description to denote the respective function command. Say for example, in the toolbar option we don’t see word as ‘print’. Instead we find that there is a tiny picture of a printer. This is the icon represent the print options. So if we need to start printing we just hit the print icon. Thus a lot of icons are used in the computing. In fact, in modern times the icons are not only used to command action. They used in almost all kind of aspect. For example to express any file, folders, programs etc. special icons are used. Therefore in the modern day computing the icons like the web icons, download icons, toolbar icons, search icons, web icons images, small web icons, PNG icons, cute icons for special purpose, office icons, city icons, mobile icons, doctor icons, network icons and many more are used every now and then.

 

Now what we are considering here is the importance of the icons in the software marketing or the programming. This is often found that the icons play a vital role in the marketing success of a program. Therefore the programmers and the software manufacturers are very much alert about using the icons. To understand the reason we need to take an example. Let’s think about the MS Word. When we open the program at the first document page we see different items on the top and bottom. In the standard and formatting tool bar we see many icons. If we see the total arrangement we find that this is pretty much equipped and comfortable as all the necessary options are there. And the most important thing is that the design is quite impressive. But if we think that there is not icon in the toolbar, only the text then surely we will find it boring. The same thing is applied in the software marketing. After writing the program, the most important job that left is to arrange the software with icons and other decorative items. Now if the appropriate icons are not used or if they used in a wrong way then it will become difficult for the users to use. In addition, if at the first look it does not look good or comfortable then they users also feel less interest in using the program. That’s the reason the icons has a strong effect on the popularity of a software or other programs and web designs.

 

To make the programs or software effective, we need to use the appropriate icons which will express the exact features in a decorative and easy way. For that reason the most important step is to select or making the exact icons. And the online icons download is a very popular option for the small or personal software or programmer developers. There are a lot of websites where attractive icons are listed for sale. Here we could find the icons for offices, computer toolbar icons, ready icons and user icons all are ready to download and use. The developers also make them adoptable to run in the different platforms too. For that reason, people could easily find the appropriate icons for their use. There are common icons like the toolbar icons, web icons, web download icons, small web icons. Also PNG icons, cute icons for special purposes are sold from here. There are professional icons such as doctor icons, mobile icons etc. From their large collection or stock icons, people can easily get icons according to their need. For icon download only a few costs are required. So for any kinds of icons people can contact with those sites where the professionals are associated with the icon designing. Therefore if you need any assistance then contact with them and get icons for your work today.

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