Posts Tagged ‘Logo’

The Selection Tool in Adobe Photoshop and How to Use in Your Photo Editing and Graphic Logo Design Work

The Selection Tool in Adobe Photoshop and How to Use in Your Photo Editing and Graphic Logo Design Work

There is no photo editing or graphic design project that you cannot accomplish using Adobe Photoshop if you are thoroughly familiar with the tools available.

The tool that seems to be necessary for nearly every application in Photoshop is the selection tool. The selection tool isolates objects for the purpose of editing specific areas of your image without effecting the entire image.

The selection tool in Photoshop is actually four tools depending on your particular task. The selection tool includes the Rectangular Marquee Tool, the Elliptical Marquee Tool, the Single Row Marquee Tool and the Single Column Marquee Tool.

What can you do with the selection tool in Photoshop? The following are just a few examples of projects or applications you might being doing in Photoshop and how the selection tool can make your life easier.

Cropping

Cropping images requires that you use the selection tool to designate the section of the image to be removed or cropped.

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Adding Text to Images

If you plan to add text to an image or graphic design you can also designate the area to add the text using the selection tool.

Isolated Color Work

Lets say you want to adjust the saturation or hue of a particular object in a photography. The selection tool will allow you to isolate the object and then adjust the color as needed. You can adjust the entire selected area or isolated color channels.

These examples are obviously a very small sample of the ways you might use the selection tool in Photoshop. In fact, the selection tool is used for hundreds of different photo editing projects or more.

The selection tool in Adobe Photoshop is probably one of the most important tools that you will use in your photo editing and graphic logo design work.

As you learn Photoshop be sure to develop a solid grounding in the use of the selection tool.

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Started out in design and then moved into digital photography. I have worked for Adobe in the Photoshop department and now create on line tutorials to help users understand this very seemingly complicated piece of software.

 

 

 


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How do you save your final logo in Adobe Illustrator as a vector?

Question by Jack: How do you save your final logo in Adobe Illustrator as a vector?
You see i have traced an image in Adobe Illustrator, now i want to save that logo as an image thus allowing me to expand it and decrease the size without losing quality as a vector. I use to know how but my days at school have long gone.

Best answer:

Answer by vector assassin
just hit save. it must be an illustrator or eps file. If you export it as a jpg or any other “image” file, it will lose the ability to be resized without losing quality.

What do you think? Answer below!

3 Quick Logo Design Tips

adobe tips
by MACSD

3 Quick Logo Design Tips

You named your company. Now it is time to create a logo. Rather than approach the creation of your logo as a graphic arts project, take a pure business approach. We would all like our logo to tell everyone what we do and why we do it as well as why we are the best at what we do, but the reality is, our logo will only do one thing—quickly and visually connect the name of our company with someone’s feelings about our company.

I get excited when I see the Apple logo. What does an apple have to do with computers? I feel my adrenaline increase when I see the Nike logo. What does the famous swish have to do with athletics? Does anyone care? What matters is I make a quick, emotional connection to a company or products when I see the logo. On the other hand, I get a pit in my gut when I see a certain insurance company’s logo. It’s all about connecting emotion with the company or product. And, doing it quickly.

Here are my rules for logo design. As in all of my “rules”, learn them, understand them, and then break them with your eyes wide open.

Keep your logo to one or two colors including black.
Keep your logo simple in design.
Don’t try to tell your company story with your logo, instead focus on one simple thing.

Here are a few examples of logos from my life and my critique of them:

Simple and very descriptive. QMS was originally known as Quality Micro Systems. As the company moved to laser and color printer products they shortened their name. The downside of the name (not the logo) is when they were listed on the stock market they had to change their initials. Companies that were flagged for any reason have a “Q” inserted at the beginning of their initials. Other positive aspects of this logo include the ability to print or display on any medium without any loss of visual appeal and the ability to add color. It also tells a bit about the company with the piece of paper folding up.

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Adobe (PostScript, Photoshop, Illustrator, Acrobat, etc.) originally used this logo. I heard a rumor this was designed by John Warnock’s mother. John was one of the two founders of Adobe Systems.

Although its use of color and design was simple, it tried to do too much by conveying the entire name of the company. You could argue that it is quickly recognized but the complexity of each letter causes your eye to spend too much time sorting through the logo, delaying the emotional attachments to the brand.

Adobe spent a significant amount of money to have their new logo designed. The logo is one of the best in my experience. The bold red color grabs your eyes and can easily be changed to black for applications when color can’t be used. The letter “A” in the logo allows the use of the logo without the word “Adobe” attached and the reader still has immediate recognition. The red also draws out a powerful emotional reaction with a power statement. The logo can easily be adapted to newer styles and various applications. It can even be rendered in 3-D.

Here are a few examples of other applications of this logo. I might mention that once you choose a color for your logo, be uncompromising in change. I apologize that two of the three logos displayed below are using different shades of the Adobe red. This detracts from the power of a consistent logo and caused the viewer to question if this is the same Adobe. Coca Cola went so far as to trademark their color of red in logo usage!

Also, one of my favorites, the Efficient Networks logo can be used with or without the company name. It is quickly recognized. We had some fun with this logo displaying it in 3-D and spinning it. We also put a globe behind it and spun the globe. It works on black and white applications such as embossing into plastics products.

Other applications of this logo included putting a clear bubble on top of it to give it a 3-D look when applied as a sticker onto products. The color creates a warm feeling while the angle and opening pointing slightly up generates energy. The logo also implies a smile, again playing on the emotions of the viewer.

When asking for a logo design, resist the temptation to over design your logo. Keep it simple. Remember your fancy, multi-color, detailed logo telling the life story of your company full of blends and design details might look awesome on your computer screen, but when you try creating a version that would look great on your building or on a black and white fax it just won’t work. A great logo design can be applied to just about any surface and still look great. Above I gave a “good” example with QMS and two “great” examples with Adobe and Efficient Networks.

If you need more great examples of great logo design look no further than the social media logos from LinkedIn, Facebook, and Twitter. Skype is another great example. When designing logos, remember KISS — keep it simple stupid!

To read, view or listen to this article go to www.danoybarra.com. You can subscribe to any of the available formats of the article at this site. Dano Ybarra is a global executive, serial entrepreneur, father, husband an Internet pioneer; To learn more about Dano Ybarra please visit www.danoybarra.com. This original post can be found at http://www.mymark.com/blog/danoybarra/2010/10/18/3-quick-logo-design-tips/


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How to make a logo in adobe photoshop part 1

How to make a logo in adobe photoshop.subscribe!!! :)
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How to create a watermark for your videos (make your logo transparent with Adobe Photoshop)

www.webvideochefs.com. You may want to create a watermark for your videos so that other people can’t copy your content, but if your logo is white, you may be trying to figure out how to make the background transparent. In this tutorial, I’ll show you how you can remove the white background in Adobe Photoshop. This is a simple and easy method to make sure your website or logo is always visible on your videos. I’m editing in Adobe Premier Pro in this video, but I’ll show you how to do it with Final Cut Pro X soon.

OPEN ME =) in this Text-tutorial i will show you how to get photoshop for free (the crack) follow my steps and do what i do=) if there are any questions please ask @www.youtube.com/rebornartshd that is my new account also if you need a background or logo then i will make it for you contact me @ www.youtube.com/rebornartshd AND PLEASE SUBSCRIBE TO MY NEW CHANNEL=) the new serials are: 1330-1938-2312-9688-3496 the download link is: www.filefactory.com www.filefactory.com www.filefactory.com www.filefactory.com
Video Rating: 5 / 5

cosoteco logo

Check out these illustrator images:

cosoteco logo
illustrator

Image by Fran Villena (villano)
Logo para Peter, a 2 tintas en illustrator

indoor recreation in rainville
illustrator

Image by calebism
caleb calebism photoshop illustrator

IGI Exhibition, Arts Club, Dublin
illustrator

Image by nerosunero
Exhibition by IGI (Illustrators Guild of Ireland) Members
@ The United Arts Club, Dublin
Opening by artist Sean Hillen
Thursday 5th August @ 8pm

The United Arts Club
3 Upper Fitzwilliam St
Dublin 2

Exhibition continues until 24th August 2010
Viewing Mon to Sat from 5.30pm

Featuring:

Bren B
Eoin Coveney
Steve Doogan
Brian Gallagher
Adrienne Geoghegan
Una Gildea
Chris Judge
Joven Kerekes
PJ Lynch
MacSearraigh
Ale Mercado
Scalder
Steve Simpson
Mario Sughi aka nerosunero
Fintan Taite

Visit the IGI (Illustrators Guild of Ireland) website
www.illustratorsireland.com/
blog
www.scamp.ie

NEW! Adobe Illustrator Tutorial Make a 3D Logo!

Check this video out at Hi-Res here: www.tutvid.com In this video we will make a 3D logo. You may want to follow the video on glassy text for the final finished logo WITH text. Check out www.tutvid.com for more videos and downloads!
Video Rating: 3 / 5

Adobe Illustrator CS5 Tutorial 25 | Microsoft Logo

Get comfortable with the Warp tools because they can save you a lot of time. We’ll make a logo just like Microsofts, it won’t be exact, but it’ll help you see how building shapes works — which is the most important thing in illustrator. jream.com
Video Rating: 4 / 5

Avoid 6 Common Logo Design Mistakes

Avoid 6 Common Logo Design Mistakes

A logo is the ever-present face of your company. Words, type, colors and shapes –these attributes help a logo to communicate a message to potential customers about what your company does and how your company is different from the competition.

Many logos fail to communicate, which eventually creates barriers to successful marketing and advertising. For brand messaging, a company should have cohesive marketing approach of all points – logo, website, brochures, advertising, promotions, etc. If something as seemingly small as a logo lacks the communicative punch, you’re your company is surely missing a huge opportunity to reach out to your customers.

A poor quality logo suggests inferior products and it puts a bad impression in the minds of your customers. Find out if your logo is suffering from any of the six common logo mistakes mentioned below. If you can successfully avoid these common logo blunders, then you are on your way to a successful logo.

1. The Clipart Logo

Many clipart images are widely distributed. Most of us are familiar with the software providing the clipart and will instantly recognize your ‘borrowed’ logo. This is one way to loose credibility of your business.

2. Special Effects Logo

First, strip off all the special effects to get at the heart of the design. A great logo should be able to stand its ground in black and white, without any effects. Draft your concept on paper first. Think about what to present before you decide how to present. After you are pleased with a one-color concept, then produce it digitally. At this point you may not like to add any effect to enhance your logo for web use. Eliminate any effect that does not add value to your design.

3. The Banner Logo

A logo is not your web banner advertisement. You are doing your company more harm than good by forcing your logo into a banner shape, especially if your logo is crammed to fit the entire rectangle.

4. The Text-Only Logo

These types of logos restrict the ability to express your company’s uniqueness. A large established company can pull off text-only logos with exorbitant marketing budgets. Test of your logo’s effectiveness by altering the letters and see if your logo is still recognizable. If not, then you need to seriously consider the visual element of your logo.

5. Monogram

Monograms (company initials) are very difficult to use effectively. It will take a long time to build credibility with a monogram logo. Also, logos consisting of several overlapping letters generally do not do well, and very often they speak too little about your company and the products.

6. The Complex Logo

Logos with complex photos and layouts make poor logos. If you insert any additional information, then it becomes an extra detail for your customers to remember. A simple logo design with solid shades and minimal lines will definitely have greater impact and memorability.

Sam D’Costa is well known professional in Online Marketing and web promotions.
Logo designing


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Illustrative Logo Design

Illustrative Logo Design

Logo design refers to an identity from which your company will be recognized by. A corporate Identity that will represent you in every medium no matter you are there or not but your logo design is. How amazing eh?

That’s the most cost effective promotional tool which doesn’t signify you on the world wide web or at the company’s bill boards only but you can use your company’s logo designs in various stationery items like brochures, flyers, T-Shirts etc.

Illustrative logo is one of the logo design types. They are more comprehensive and little multifarious as compare to graphical/ combination logo designs. These illustrative logo designs are actually in the pictorial form and generally represent the features of company’s product and services. Illustrative logo designs portray the main concept of business, sometimes company’s name too.

But the dilemma is that Logo Designers become too enthusiast while creating illustrative logo and start confusing so many colors and make it overtly designed. What should be considered is that the illustrative logo must goes well with the nature of company and must not be looking the art piece only that has only and only artistic features. Illustrative logo is the most influential and heart-throbbing part used for developing the corporate identity of your company. It must reflect the company’s professionalism hand in hand with aesthetic sense.

Illustrative logo must illustrate the nature of the business, highlight the quality they maintain and efficiency in everything they do and project principles on which your company is founded on.
Size, fonts, designs, images should be considered on the highest priority. And last but not least the creativity must not be neglected when it comes to the style of logo design.

Custom logo design services company which provides Corporate, Custom, professional, Interactive, dynamic and creative online logo designing services and also provide website design, brochure and stationery design services in USA and UK for your corporate Branding through expert logo designers. You can visit Logo designs, Logo designer and stationary design to know about logo, website and stationary designing.


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