Making Print Ready Artwork
Yes, This again. How many times a week do you think people come to me and say they have ‘Print Ready Artwork’ and then email me or a Microsoft office document. the answer, too many!
If you are using any Microsoft office software to produce your ‘print ready artwork, then please STOP! When creating print ready file, you need to be using professional design and layout software. Some of these include, Adobe Photoshop, Adobe InDesign, Coral Draw… I emphasise, Microsoft word, Microsoft publisher or such like is not capable of producing PRINT READY ARTWORK.
If your only wish is to print your ‘leaflets’ on your ink-jet printer at home then that’s fine Microsoft is your man, however if you are intending to have your leaflets commercially printed then you must use one of the professional packages mentioned above. Not to mention the inferior final design you will get from a Microsoft package from the use of clip art and such like, the Microsoft packages are incapable of the following required for commercial printing presses:
300 DPI Artwork Files CMYK Colour Mode 3mm Bleed on Artwork Embedded Fonts The list goes on…!
The only time that you should be using a Microsoft package when thinking about artwork would be when you need to send your designer some text to input into the flyer design they are doing OR if you would like to send your designer a quick rough guide as to what you would like done. However, don’t be spending large amounts of time on it as they will use it as exactly what you have said it as, a rough guide!
So to conclude, if you are making files for printing commercially, please use the right software, Adobe Photoshop, Adobe InDesign, Coral Draw. However, if you do not have access to these or find the process daunting, get in touch with a local graphic design company.
Toye Graphics – Cheap Leaflet Printing
A6 Flyers
Booklet Printers
