ClipArt Video

For just about any business today a web page is as necessary as a business card. In many ways, searching the internet for local services has taken the place of searching the 411. As an added plus, creating a online presence for the purpose of adding contacts to your list is relatively easy.

 

Be Seen As An Leader:

Most gyms and health clubs feature bulletin boards that are plastered with posters and fliers from many local personal trainers, many with contact information. Yet business cards and fliers with pull-off chads only go so far with describing the value offered. Posting on these same bulletin boards plus having a web address to direct potential prospects to a web page or blog gives the impression of a high class operation.

 

Find An Appealing Domain Name:

Internet users knows Yahoo and Google as well as they know certain brands of soups and deodorant. These are catchy names that stick and are not too long to type. Granted, there are some rather humorous ones.

 

But keep in mind that www.dontbeagirlyman.com is both a little long and taken. Ten years ago this may have been available. However, not all these domains are taken or even used.

 

One way to secure a catchy domain name is to sit down and think up a list of possibilities. Then, search the domain name registration sites and find out which possibilities or variants of them are available. Domain names with a .com are preferred as it’s easier to remember dot com.

 

Create A Web Page:

Remember that the web page is like a business card. For that reason, it should look clean, crisp, and professional. Pure text sites are best left to the mid-90s as well as cheesy clip art, like animated images of bouncing balls or guys pumping iron. Don’t use these, they won’t help you brand yourself as a leader. 

 

There is a fine line between not enough images and too many. Too few makes it look boring. Too many images means that users with slow connections will need more time to display the site, which is a deterrent to some potential customers. Add pictures to enhance the page and not confuse the reader. Remember content is king. 

 

A site with easy navigation to the rest of the site is also a good practice. Be sure to emphasize specialties and proven results. A few testimonials will help, too.

 

And if creating a website seems too advanced or intimidating, fear not. There are plenty of opportunities to launch it. Many web developers can build your website within a budget that could include bartering for fitness services. I would recommend using a word press blog. Word press is easy to setup, a cinch to maintain, plus search engines love blogs which will bring you loads of free traffic. 

 

Market the Web Page:

Once your website is completed, it is time to promote it, and bulletin boards at local gyms and spas is just one way to attract local customers. However, be sure you website is added to several search engines and is on the first page of results. Again, a web developer may be helpful with this task.

 

Search engines like big sites. So the more pages you have on your site the more “Authority” your site has. Create a blog, and add pages consistently to own the results page and create an endless supply of new customers. 

 

Learn Tricks of the Trade:

Hard work, determination, and a presence on today’s information superhighway are fundamental to becoming a famous personal trainer. There are also many secrets and tricks to this profession to kick start a new or existing business.

 

Opt-in below for my “Free 7-Day Personal Trainer Bootcamp.” to take your business from great to outstanding!

 

My best secrets on business and marketing strategies are in my Bootcamp and I consistently post cutting edge Internet Marketing tips on my blog so be sure to check them both out.