The rapid growth of fast broadband Internet access, accelerated computer power and larger storage capacity has turned Internet TV into a real opportunity for service providers who want to open new revenue streams and expand their market base.
Most television stations are on the Internet these days, as it is common to see a footnote displaying the TV website after a major TV show or broadcast. A major improvement of Internet TV is that it allows content delivery to a vast population with practically no geographical limitations.
However, while Internet TV is a much easier and economical way of publishing content, many operators that are launching live Internet TV service nevertheless this has a lot of business implications. Legal issues such as rights of broadcasts and copyrights are mostly in contention by platforms providers and service providers
A major benefit of Web or Internet TV is that it permits quality digital and satellite broadcasting to be delivered via the web to a huge population with virtually no geographical limitations. But while streaming television over the Internet is a much easier and cheaper medium of delivering TV broadcasts and shows, operators who are pondering whether to launch live Internet TV service nevertheless have to carefully assess the factors affecting their business cases.
Quality Internet TV services and Live TV online demands subscribers to have continuous access to high bandwidth, so pricing, bandwidth, and network neutrality are all co-dependent factors affecting the business case for Live TV online.
For example, while subscribers are generally required to pay more for higher Internet bandwidth, it doesn’t automatically guarantee good enough bandwidth quality for receiving live TV streaming and other Internet TV services such as pay per view that has also gone online.
So to get Internet TV or live broadcast online, a subscriber will be required to pay an even higher for the service which may cause a constraint to scaling up subscribers quickly. This will be particularly the case if net neutrality becomes an issue.
With a lot of service providers hurriedly using the Internet to expand their market and their fan base, there are signs that these barriers will no longer be an issue. Beyond looking at Web Television as an ideal platform for marketing and distribution, it is remarkable to think about how the Internet facilitates a distributed and collaborative environment for media production and growth in the broadband industry.
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About the Author: Julius Ozoh is a Systems Analyst, Chief Consultant for an IT Consulting Firm and EzineArticles Expert Author. He has over 15yrs experience in Windows management, Networking, Broadband Internet Technologies, Web Portal development and Applications.